Zigzag

Zigzag is a temporary installation commissioned by the Art Fair Company for the 2013 Metro Show at the Metropolitan Pavilion in New York City. The installation served as the main entry point into the fair and provided the visitors with a memorable first impression of the event.

The installation’s main element is a continuous 100-foot long zigzag wall, clad in custom wallpaper that abstractly references the exhibition’s diverse content. On the floor, matte-black vinyl – cut in the shape of the shadow that the wall would cast if sun-lit – defines one’s sense of arrival to the Metro Show. The faceted panels, the back of which is constructed from canvas hand-painted bright red, also create a spacious guest lounge furnished by the prominent online vintage retailer V&M.

Using rules of perspective, the design playfully engages visitors by offering an ever-changing visual experience based on movement and individual point of view. The graphic wallpaper invites the users to construct their own connections between what may be traditional and what is contemporary – not unlike the content of the fair itself. Designed digitally in its entirety, the project explores how new technologies are redefining the role of pattern and decoration in the contemporary interior. Unlike conventional wallpaper, which is ultimately based on repetition, every square-inch of Zigzag’s surface is uniquely customized to fit the geometry of the angular panels and reflect the specificity of the context.

The project was designed by ISSSStudio, in collaboration with Brooklyn-based deSc.

Read more about the installation here.

Photographs © Frank Oudeman
Drawings © ISSSStudio